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Research papers

Reengineering the research process

Innovation in the early decades of the market research industry was demand and product focussed while in the later stages the innovation was driven by the availability of new techniques and was process focused.It depends on the business model a...

Catalogue: ESOMAR Conference 2005: Innovate!
Authors: Sander van Meeuwen, Dirk Huisman
Company: SKIM
February 27, 2005
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Citation

van Meeuwen and Huisman (2005a, February 27). Reengineering the research process. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/reengineering-the-research-process